Workflow Tigger: Email Events

In this article you will find out how to create a workflow trigger: Email Events and the scenarios on why it would be used

Please Note: This trigger only works for Mailgun

  1. Click the β€œAdd New Workflow Trigger” button

  • This will pull up a selection tab on the right of your screen

  1. Scroll down until you see the β€œEvents” column

  • Click on the β€œEmail Events” button

  • This will be triggered based on what happens within a particular email

  1. Select the blue β€œAdd filters” button

  1. Next under the Standard Fields drop-down select the β€œEvent” option

  1. Select the filter type that applies

  • Bounced: an automatic trigger by an email bouncing

  • Clicked: someone clicked on an email

  • Complained: someone marked it as spam (good for filtering over the list that way you do not get marked for spamming too many times because the account can get flagged)

  • Opened: can trigger based on someone opening an email

  • Unsubrcided: someone unsubscribing to an email

  1. Example: let’s trigger the automation as if someone β€œOpened” an email

  2. Click the blue β€œAdd filters” button

  • You will have to specify which email; in this case only works if this email is in another Workflow

  1. Once completed this will pop up a drop-down option. Click the dropdown β€œΛ…β€ button

  1. In the Standard Feilds option select β€œIn workflow”

  • Now click the expand button;

    • This will give you the ability to choose any of the workflows previously created

  • In This Example: We will select the β€œMeet with Billy Calendar”

    • Letting you know someone opened the email that is in the β€œMeet with Billy Calendar”

    • You have now set up this trigger that will let you know the email has been opened

  1. Please make sure you click the green β€œSave Trigger” button before closing out of the trigger

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