Workflow Tigger: Email Events

In this article you will find out how to create a workflow trigger: Email Events and the scenarios on why it would be used

Please Note: This trigger only works for Mailgun

1. Click the “Add New Workflow Trigger” button

• This will pull up a selection tab on the right of your screen

https://lh3.googleusercontent.com/BAHxAHswQG6R9rRXwX0xcUpz9T7tkW8P1Ws263fD79hEp9GIHYXm9y26jrApNW6FgEIVK-jOvIcdTHpUT-gYRl-tQ-qbjr9m8xpwcLlaY_my36hk8D-lCYgEiIsDNw1qDOSPsEHm00I3EoJxvgiYRhYlh3.googleusercontent.com

1. Scroll down until you see the “Events” column

• Click on the “Email Events” button

• This will be triggered based on what happens within a particular email

https://lh6.googleusercontent.com/o6NMsJ0H-n_xv_msajORfbJNLU1W0z5kGU4XrwrBbnFNBSsdVqs4YX9uX8jsXmpC8NPt4m_0Pc58cV0JFeVMooSza0fF3UoHCxs6IUdiYUz6nEJt4XKqaS0J3hB5yAkFbbUyQP-fqtv5EdUKnjbfJaUlh6.googleusercontent.com

1. Select the blue “Add filters” button

https://lh5.googleusercontent.com/LmftuHK8TmEKcYQNn_HdBJtdiKWBpaehJY66836j8elBt6e2v9DLJeUsT8zJsd7TN555dLZr4lLyqcuQYBaehxMuk2Xg3uHfyUOaCBXtmu_LgFUux7qy2P1i6kBXM30YV3r1LB7yqK55OA502Me9Tpglh5.googleusercontent.com

1. Next under the Standard Fields drop-down select the “Event” option

https://lh4.googleusercontent.com/XWAFIk0M0NJ74gMdwzARH8I8wxDFrnfIts_uqYTjr_OKs2oDe-5_YEEea6ZDRh2Jlw8XDisXHKUo9Hknmyvz-J6QblrXOXEbqEVsAsHp21v7f78q-t6NM5Ce2UvJEL3y0Bsz8hcGvywCZi5kPPnZTZklh4.googleusercontent.com

1. Select the filter type that applies

• Bounced: an automatic trigger by an email bouncing

• Clicked: someone clicked on an email

• Complained: someone marked it as spam (good for filtering over the list that way you do not get marked for spamming too many times because the account can get flagged)

• Opened: can trigger based on someone opening an email

• Unsubrcided: someone unsubscribing to an email

https://lh6.googleusercontent.com/AWfal3pGQzyOw3COnwFSF_Ee2dlFqIaWsivNNVjR0QeJQ6cjiImQzXAa4hxtnb96duaWwqUzRvnDQPkXfxxZtrRxNAFVl1SSVLYwQ709rONz-g9X0kAr3Rp6pH5ZgCBn8PFKAhDK-pbeaqHrub_JNTAlh6.googleusercontent.com

1. Example: let’s trigger the automation as if someone “Opened” an email

2. Click the blue “Add filters” button

• You will have to specify which email; in this case only works if this email is in another Workflow

https://lh3.googleusercontent.com/_TGcZmARPWiqzunz4DDHQH9U9Al3wTA1_Hux6y8Oxhr4-ijqzuSHm7jq3GNYo9ehSOlIjg2pMxA0TyHgSsXWOOwg_Fa3TPooGEgSFZbacWfCHgc1l28SUfnVqyzsACqj18ZKK6qh9joNSFlDL9XOxTglh3.googleusercontent.com

1. Once completed this will pop up a drop-down option. Click the dropdown “˅” button

https://lh3.googleusercontent.com/JVk5np8LFxAsp09RYFAj6CwNGGFKIQ1QdWuw2ZgGCxo4rRuJlw-HJVDlpxhTX9du3UgdgeAxwTy0f-DsF-JV9L4XgP5n3O-nE7VGNaGWSNpFrU6DIOD215kGu1gDrbzUC4TcxfzH83euM8tMvjKUO_wlh3.googleusercontent.com

1. In the Standard Feilds option select “In workflow”

• Now click the expand button;

  • This will give you the ability to choose any of the workflows previously created

• In This Example: We will select the “Meet with Billy Calendar”

  • Letting you know someone opened the email that is in the “Meet with Billy Calendar”

  • You have now set up this trigger that will let you know the email has been opened

https://lh6.googleusercontent.com/Em1okFSLcoRGJ5Z5yyXww-s3iGdOsc3iq__EIzMXQWZo_07QBrQiN_MorK_7fyx5bIZMncaIMGRgmlxwlW0sISYGL5vNkor-ltXutuEQODX5bhMZ42_MlHDYtrfOhrdw3KBFjDCb-tT8_yYAIWzjmYclh6.googleusercontent.com

1. Please make sure you click the green “Save Trigger” button before closing out of the trigger

https://lh4.googleusercontent.com/YyfJoRzwwpyhUPfSSlpxFAlA8hfB5S3RzAXbRjSxgqwytMW9M3A-iCTrW0jp3YxQ2iCXQZ0rrlmOFnSFUMz2XBkY2elS76W55KSmGL94jOx97iFXOz56U7Hc-AQsXj9JiWwSZbAdf2mn2h-sjB1fJ8Ylh4.googleusercontent.com