Call tracking allows you to understand the attribution of where calls are coming from. Whether you sent out a blast to get calls, or youâre targeting new customers with Facebook or Google ads, etc. you may want to know where incoming calls are coming from. By setting up number pools and using the call tracking feature of our software, you can better understand the source of incoming calls/leads to your business.
Step 1: Create a Number Pool
Navigate to Settings > Phone Numbers
Here you can add a new Number Pool or edit an existing one
Select your tracking option and click Create Pool.
If you change your mind, you can edit and change this at a later time. Most of the time youâll want to select âAll visitorsâ to track everyone, but there may be cases where you prefer to track only PPC searches, a specific landing page, exclusively Google ads, etc.
Your âSwapping Numbersâ are the main numbers that will be shown on your site/ad/page. Your âPool Numbersâ are what will be swapped out for call tracking.
NOTE: For U.S. numbers, if local not international, you can use one of these three formats: 111-222-3333 ; 111.222.3333 ; or (111) 222-3333.
NOTE: If you prefer to swap the number on only one page, you can click into the page builder, and under Settings > Tracking Code > Footer Code, you can paste the Normal Snippet.
Step 4: Testing Your Number Swapping
You can test the number swap by going to the URL in an incognito browser.
Step 5: Setting up Keyword Tracking
If you want our software to display the keyword that was searched before the call, you can add in ?keyword-={keyword} to the URL for the Google Ad. For example, if your Google Ad URL is thedemoaccount.com/landingpage, youâll need to update the URL to thedemoaccount.com/landing page/?keyword={keyword}