Optimal Image and Video File Sizes and Dimensions for the Social Planner

When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of our software. Below are some details on the optimal sizes for sharing images on social media.

NOTE: Multimedia format is defined as posting an image(s) and video(s) together in a single post.

VIDEOS

	Format	Max File Size	Duration	Aspect Ratio	No. of Video(s)	MultiMedia
Facebook Pages and Group	MP4 MOV	1 GB	1 sec - 20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
Instagram business Profile	MP4 MOV	100 MB	3 - 60 sec	Between 4:5 and 16:9	10 Videos	Multimedia format is allowed for carousel- can add image(s) and video(s) together
LinkedIn Profile and Pages	MP4 MOV	200 MB	3 sec - 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
GMB	-	-	-	-	-	Not Allowed

IMAGES

	Format	Max File Size	Aspect Ratio	No. of Images	MultiMedia
Facebook Pages and Group	PNG JPG GIF	10MB	Recommended to keep the Width*Height - 1280 x1080 and Minimum600 x 315 pixels	Unlimited Image(s) - Recommend to post 10 Image(s) or less	Not Allowed
Instagram Business Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels	10 Images	Multimedia format is allowed for carousel - can add image(s) & video(s) together.
LinkedIn Profile and Pages	PNG JPG GIF	8MB	Maximum6012 pixels x 6012 pixels	9 Images	Not Allowed
GMB	PNG JPG	10MB	Must be greater than WidthHeight - 250250	1 Image	Not Allowed

Pro Tips:

• Various sizes and types of images work for different things. Two ‘go-to’ sizes are:

  • Vertical/portrait: 800 pixel x 1,200 pixel

  • Horizontal/landscape: 1,024 pixel X 512 pixel