Google Analytics 4 Setup

The existing workflow action for Google Analytics in the our software system includes both Google Analytics 4 and Universal Analytics, which means that users can choose to use either platform or both to track their marketing campaigns and website traffic. This provides a more flexible and integrated approach to tracking and analyzing user behavior, which can help businesses make data-driven decisions to improve their marketing strategies and user experience.

Create or use an existing Google Analytics Workflow

In your Google Analytics Workflow, select the action 'Add to Google Analytics.'

A new dropdown value under 'Action Type' has been introduced by the name 'Google Analytics 4'; select this from the dropdown.

https://lh6.googleusercontent.com/IVk4Cw_JxDUrtSu8PsQQgUlDsFXBnDya9lFOxxNeulJdK2-LO07U9L87i3OWVXcRHXSZvwb4bVnU0HNNGBAQhkDBnGHvsYn0vcrRLgoR3ySW-KGjNYvVWs7QE5AVENTjgKUUHnGQnFO4mqVCSDLk_1Ulh6.googleusercontent.com

Get a Measurement ID from your Google Analytics Data Stream

Go to your Google Analytics account and fetch the measurement-id from Admin ➝ Account Settings ➝ Data Stream ➝ Select the Data Stream. (Please refer to Google help documentation on how to Set up Google Analytics if you do not have it set up.)

https://lh4.googleusercontent.com/nOP_Qgn23Z6dCQjBiiQkGJpha0oTOBUwfkKachgB7WoNbXtVTa1Fl8q3xqh73ZQQZdJvBqmMD3RO7KswnWETbaQgwGz9lU57kqlgEQeHWiJrz-Wwfdss5QprUZwpivy6jtcZ96j1SkeIGYLwGmk7p0Ylh4.googleusercontent.com

https://lh4.googleusercontent.com/YrnCdaUy2d3TDqkll3GWL-pAOUC6901RyaXjPpE6BMTQVY7QXdL91RznBDPe0-9a1kP6OKWZjnP2WwIFABz1GAXtIQ5CZf_WzZdHbsCgBzWCbcZfZz0yThQ3g332q5w3KfNqF-qjAAvnhydLvYCT2Mglh4.googleusercontent.com

Copy the Measurement ID for your desired Data Stream:

https://lh6.googleusercontent.com/1Yi-zuaAJ2Hl3s9fGVoV8yuNVfv2rpcKxG5ML_tNpdj6s15QUTFFHqY9UXN_Sdu1erbpDpyQU0V-3kJniqbkynZC1dVNiNPtuAiXNG9ZQxU2qR2oac-l53oTxvK5PxkfvE_FBkeYn0XwqaqeqxT-0_4lh6.googleusercontent.com

Paste the Measurement ID in the Measurement ID field of your Google Analytics Action in your workflow.

https://lh6.googleusercontent.com/OxapoNyK9sWpnqolOj6usBLGIsP64SM7jsNYjpxuMfajUaYHbsAl2jca7WUsxy7RjFj3I8WGUwmzPuXcPBM4G_3chH4UXsLwpn1Y9ghU0RRDxR5KriTsfGhUuoAGBu35h9B5lURlMKkFV0DsHUcxGAUlh6.googleusercontent.com

Create a Google Analytics event that you want to track

You can Add the event name that you wish to track. This event name will show up under the Google Analytics dashboard along with other standard events that are set up.

Get an API Secret Value from your Data Stream

Add the API secret by navigating to your Google Analytics account Admin ➝ Account Settings ➝ Data Stream ➝ Select the Data Stream ➝ Measurement Protocol API secrets.

https://lh4.googleusercontent.com/QNBfz2DmvY4TL9hdz7QtjA2wXgc4GIEc44XUEnMyuaT77nTZ5nfz2Q1IgAJAg_JdTJJYwo8Sk1qn9gP3GFLJTHyVboVb9K1WTA06RfkX0rz0CQ-orupSqL4FpQKHAKGYMOIbVg_vNdaOo_T-g7oirrglh4.googleusercontent.com

https://lh3.googleusercontent.com/HxT1dWuj_1Ia5JaafObdJkDK7n9Y6gnBZR51Lee-27jhq-MNk6JNm25fPzp_H3p1CNWfS5eckmZtlBqdvVawunEEuk5DjMlpoBGhaUJ6wKlp3n_ejnmPVlw-8-KmFq7pIS8sO8oWyKBISWnhx0qLH1Ulh3.googleusercontent.com

https://lh3.googleusercontent.com/4IO-ZPgHf7ZwXV_l3tZI0r3bdDPHYJxJHnTwGQBqFjSbwG3XPccv46LmiEsqPv2xXszk1r8XnysDASMAGQEf25u3OPiRX2y6kNeviME9R_gFLbPr2FyChy_Fkcy4EM7LyKFvNqLiUsJ5XO7TZhp3IgMlh3.googleusercontent.com

Please Note:

Before an API Secret can be created you need to acknowledge that you have completed the necessary privacy discussions and rights from your end users for the collection and processing of data.

https://lh6.googleusercontent.com/2wgosWeRKlJkfQYk2z7AOiP78YJotqH9oLTJbEfJckWcQlxkU5LeLI67Z-O_gZeTjaRwW7BahWMMKLfmAcQXDkZcxBGI7KrH6JRTZg9CrYfDsLNo-HtmxPKS0eutsB7yrTlk3hRhuvlyKyyh4LQ4zy0lh6.googleusercontent.com

Then click on Create if no API Secret has already been created.

https://lh3.googleusercontent.com/Sx87XEEF8flolb-7d6KN0i5exfnd8kSzP9zuiCEh1aXPBXwBg--j3FEZWK2TpH1fAnHEJjHC4CSqWRwMEJ3ctszpoebVdfmLuqjqJUpROIi5yInCVKSFrX8i4IHD7djFVbX8HWsRZwpfyTflPV9Zs4klh3.googleusercontent.com

Name your API secret and then hit Create, and a Secret Value will be generated for it automatically.

https://lh6.googleusercontent.com/zwi2xkBQPD3HEBhrkTLZCbxelocQ1P8LGl_LnpcuXklm7bF7QRs_J74fgl9v5Ds9Dqm3gyfVTx65asB5nBxKYtjmzUYnVl6r2uXBDwRVV_bMzajsqiTvyhOu5sgrpYDStjaN91vJe7EamW9HT52S33Ilh6.googleusercontent.com

https://lh6.googleusercontent.com/wR1xUuKUwmiQO1XADruMyRXIjltQbRa4gnUVICoYumLH_SIJroLXISalxKDNHfWpMDdE7tY_W6QpkTFjTgmip8nEI-IK8QfEqsgzLTOH0mdxKCk0_mcHKWUn21cznI0v4fBAYOcGC0Bes0Ko9oCr0T4lh6.googleusercontent.com

Copy the Secret Value from here and paste it into the API Secret field in the Google Analytics action in your Workflow.

https://lh5.googleusercontent.com/lSbpYJUq25fZLRi4Th1IC5g-pQ5ZY1uHCJ4qRr4uIbAwpsKoSUX62l57lN0gowP2nX7NOJ663865ikgMExikMpJhZfjnbBWkmuemvU3epkrt1LQtlKpSg_dPW-_N1FKAgpc_sMVxUIbSXFy8t3_5Lzslh5.googleusercontent.com

Save Action and then Save the Workflow. Publish if you are ready to use it.